The race to create the ultimate e cigarette has been intensifying with all the major brands making sure that they produce the best product of their abilities that will appeal to the smoking communities. This has been proved by the ever increasing quality if products that are being released by manufacturers as well as the falling number of quality issues that are being revealed by the press. This has meant that manufacturers such as Blu E Cig are now among the leaders in the creation of high quality e cigarette products. This can also be proved by the number of new companies that are now venturing into the e cigarette industry as it has been shown as being one of the most profitable sectors of the US economy as more and more people seek to buy the best electronic cigarette instead of cheap electronic cigarette products. It has a also been seeing as the onslaught by traditional tobacco companies as they enter the e cigarette industry due to the falling tobacco sales because of intense anti-tobacco lobbying and more people looking for a better and more comfortable smoking option and asking where to buy electronic cigarettes.

Another issue has been the way in which manufacturer are now trying to get the smoking community to go out and buy electronic cigarette that they manufacture. This has been seen in the introduction of exotic flavor that would appeal more to a wider diverse market and that would be seen as a greater and a more prominent mark on the market. As a result they are investing more and more into research and product development to ensure that they have the very best e cigarette on the market so that when people buy e cigarette products, they get the best. There is greater effort being put into the creation of a higher quality product than into greater volume numbers and this is being seen by less people complaining about the quality of the e liquid as shown by the number of those that choose to buy electronic cigarettes online.