iTrust was born out of the frustration of baby & child gifting, and the realisation that investing is designed for the wealthy.

Giving gifts to kids and babies is difficult, most gifts are just landfill in waiting, with an almost incalculable carbon footprint of plastics. Which makes gifting money a logical long term option until you consider the following:

– It is easy to give cash to be put in a bank account, but the interest rate is barely above the inflation rate. Bad long term gift.

– Putting money in shares has multiple difficulties, transfer of ownership is massive, and shares appear and disappear. eg. FAI and National Mutual where blue chip 20 years ago, and now no longer exist. Best Savings Account Australia

– Buying ETF’s has real problems, they never can out perform the index, and often when banks fall, resource stocks have to be sold at a loss and bought back at a premium. Additional to this, unless significant amounts are being gifted, the investment will be eroded by trade fees.

– High quality funds are a great investment, but a major problem is that the best performing funds, cost huge amounts to start with (around $10,000-$50,000), and there are still the tax and transfer of ownership regulations that need to be dealt with.

The clear lesson was that the investment market was not set up for people with small amounts, and even less thought had been given to giving an investment as a gift. Therefore we embarked on a long journey to work out how to make high performing funds accessible at a low price point as a gift. I wont bore you with the detail, but the road was long with many dead ends until we cracked the formula that underpins iTrust. Friends and Family Investment

Additional to that, through our testing we found that we were not the only ones who thought investing in a child’s future, so we added the sharing function so all family and close friends can contribute to a single account, thus reducing fees and increasing returns. Whether right or wrong, children need a financial springboard for life, and we believe iTrust is the best available savings and investment product for kids on the market. We hope you enjoy!